COACH SS 2017 Men’s Collection

“We’ve worked with Gary Baseman previously, but this time we’ve taken American iconography—Surfer, Hawaii and Western—to create imagery that disrupts those ideas, weaving a mischievous, unexpected thread through familiar, nostalgic references,” said Coach Executive Creative Director Stuart Vevers for FSHN Magazine in 2017

This daring collection shows Baseman’s ability to reinterpret iconic images from the past: cowboys get wild with skeletons, the happy face gets the artist’s signature drippy treatment as Gnarly Face; a Hawaiian floral print takes on a darker, subversive look; a classic leather jacket gets covered with Baseman’s illustrations.