Toby is Swell as Matty Mattel drops 3/18, 9am Pacific

Toby is Swell as Matty Mattel™ DROPS Tuesday, March 18, 9am Pacific
EXCLUSIVE EARLY DROP from Baseman Studio before Mattel’s official drop on March 20

A childhood dream comes true! GARY BASEMAN partners with Mattel Creations for MATTEL’S 80th anniversary, celebrating wonder, imagination, and play.

Toby celebrates his 20th with Mattel’s 80th! We are so excited he’s back in plush form, with articulation so you could play with and pose him to your heart’s content. Toby still loves you, after all these years.

A limited number of of Toby is Swell figures will be available 3/18/25 for our fans at the garybaseman.com/store

Toby is Swell as Matty Mattel™ will be offered through Mattel’s global channels, so get yours from ASAP. Only 500 available. All are signed by Gary Baseman and come in a beautiful retro style box that nods to Gary’s childhood era.

PLUS, one collab was not enough! In celebration of Mattel’s 80th anniversary, Baseman reimagined UNO® with 15 new pieces of artwork that pay homage to the company’s iconic toys mixed with his own popular characters, including Bosko, Blackie the Cat, Toby, ChouChou, Hotchachacha, and Ahwroo.

A limited number of decks from our webstore will also be available BEFORE Mattel’s official drop.