Latest News

New Hugging Tobys t-shirt OUT today!

Celebrate Toby’s 20th with this shirt to remind others to spread warmth and acceptance. Get your Hugging Tobys t-shirt HERE. The Hugging Tobys t-shirt image originates from Baseman’s 2005 painting I Am Your Mirror from the series For the Love of Toby. Celebrating 20 years of Baseman’s iconic character who loves…

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Cruel World x Baseman EXCLUSIVE Merch

Updated 5/21/25: All items sold out at the festival and online. THANKS! Gary Baseman teamed up with Cruel World on an exclusive festival drop: a T-SHIRT, HOODIE, and a limited edition silkscreen POSTER, hand-numbered and signed! All available exclusively 5/17/25 on site at Cruel World – the music festival “for outsiders, sad…

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Baseman in the Community

On April 24th, Gary Baseman painted with a community group in Los Angeles through Art of Elysium (AOE), a non-profit built on the idea that through service, art becomes a catalyst for social change. The organization in turn reached out to our longstanding friends at Kitty Bungalow, who brought kittens to sit for portraits. Baseman painted 2 canvases,…

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LA originals: Mattel, Gary Baseman, and Toby!

BORN in LA. Did you know that Mattel was founded in Los Angeles by Harold Matson and the husband-and-wife team Ruth and Elliot Handler in 1945? The brand name is a combination of Mr. Matson’s last name and Mr. Handler’s first. Mr. Baseman was born on Sunset Boulevard, resided in…

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Toby is Swell as Matty Mattel SOLD OUT!

UPDATED 3/20/25, 9:02am: Mattel Creations sold out of Toby is Swell as Matty Mattel™. Still available: Click HERE to get your UNO® Canvas x Baseman deck.   Updated 3/18/25: We sold out our stash for the early drop of Toby is Swell as Matty Mattel™ and the 80th Anniversary UNO®…

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Toby is Swell as Matty Mattel drops 3/18, 9am Pacific

Toby is Swell as Matty Mattel™ DROPS Tuesday, March 18, 9am Pacific EXCLUSIVE EARLY DROP from Baseman Studio before Mattel’s official drop on March 20 A childhood dream comes true! GARY BASEMAN partners with Mattel Creations for MATTEL’S 80th anniversary, celebrating wonder, imagination, and play. Toby celebrates his 20th with…

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In Memoriam: Bosko Baseman (2020-2024)

In Memoriam: Bosko Baseman (September 24, 2020-December 13, 2024) With the heaviest heart, I share the sad news that my best friend and muse Bosko Baseman passed away on Friday the 13th, December 2024. Bosko’s lil heart stopped beating the afternoon following his usual morning play ritual of “Halo”-fetching. I found his lifeless…

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Help LA artists impacted by the fires

Dear Friends, WE LOVE LA. Los Angeles is where Gary Baseman was born and raised, where his displaced family landed. It’s where most of us at Baseman Studio live and work and benefit from its rich resources of creative talent, ingenuity, and openness. LA welcomes dreamers. It’s been more than…

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